Welcome to Inevitable Marketing

What happens next

From signed to live. Fast.

Here's what we do to get your project up and running.

01 — INTAKE

Fill the intake form

The better the information you give us, the better the job we can do.

02 — RESEARCH

We get to work

We build your brand brief, flow strategy and campaign calendar from your answers.

03 — HANDOVER

Your AM is in touch

Your account manager reaches out within 24 hours to walk you through the plan.

04 — LAUNCH

Launch

From there, we launch the project.

Step 01

Tell us who you are.

Section 1 of 5 ~16 mins total

Section 1 — Basics

Quick details so we know who you are.

~4 minutes

Your name *

Main point of contact for your account.

Email *

Brand name *

Website URL *

Ecommerce platform *

In one sentence, what does your brand sell? *

Average order value (rough)

In £. Best guess is fine.

Section 2 — Your customer

Who actually buys from you.

~3 minutes

Who buys from you? *

Demographics — age, gender, location, income level.

What problem are they solving when they buy? *

The "I needed this because…" moment.

What objections do they raise before buying? *

Price? Trust? Doubt the product works? Be specific — these are gold for email copy.

Section 3 — Brand voice

The soul of how we'll write for you.

~5 minutes — this section matters most

Three words that describe your brand voice *

e.g. playful, sophisticated, educational, cheeky, blunt, premium, irreverent.

What does your brand BELIEVE? *

What's your point of view about your industry — what do you say "yes" to and what do you say "no" to? If you nail this, every email writes itself.

Brands whose marketing you admire *

Email, social, ads — anywhere. And why.

Tone or messaging to AVOID at all costs *

Phrases, claims, vibes that aren't you.

Brand guidelines / style guide / brand deck

Paste links if you have them. Skip if not — we'll build one with you.

Asset folder links

Google Drive, Dropbox, or wherever you store product photos, logos, and creative assets. Paste link(s) here — one per line is fine.

Section 4 — Promo strategy

How you sell, not just what you sell.

~3 minutes

What promotional strategies do you currently use? *

Discounts, bundles, free shipping thresholds, gifts with purchase, limited editions, etc. Include anything competitors do that you'd want to explore — or explicitly avoid.

How often do you run sales? *

Typical discount levels *

10%, 15%, 20%+, BOGO, etc.

First-purchase discount?

If yes, what's the typical offer?

Section 5 — Anything else?

One more thing.

~1 minute — last one

Anything else we should know?

Optional. Anything not covered above that would help us help you — competitive sensitivities, internal politics, upcoming events, weird quirks. Skip if there's nothing.

✓

You're all set.

Your account manager has been notified and will be in touch within 24 hours. The work has already started.