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Welcome to Inevitable.

Payment confirmed. Now we get to work. Below: the four things that happen next, the form we need you to fill, and the link to book your kickoff call.

Start the intake form → Book kickoff call
What happens next

From signed to live. Fast.

Here's what we do to get your project up and running.

01 — INTAKE

Fill the intake form

The better the information you give us, the better the job we can do.

02 — KICKOFF

Book your call

Once you book, we start the research.

03 — STRATEGY

Present the plan

On the call, we present the flow strategy and the campaign calendar.

04 — LAUNCH

Launch

From there, we launch the project.

Step 01

Tell us who you are.

Section 1 of 5 ~16 mins total
Section 1 — Basics
Quick details so we know who you are.

~4 minutes

Your name *
Main point of contact for your account.
Email *
Brand name *
Website URL *
Ecommerce platform *
In one sentence, what does your brand sell? *
Average order value (rough)
In £. Best guess is fine.
Section 2 — Your customer
Who actually buys from you.

~3 minutes

Who buys from you? *
Demographics — age, gender, location, income level.
What problem are they solving when they buy? *
The "I needed this because…" moment.
What objections do they raise before buying? *
Price? Trust? Doubt the product works? Be specific — these are gold for email copy.
Section 3 — Brand voice
The soul of how we'll write for you.

~5 minutes — this section matters most

Three words that describe your brand voice *
e.g. playful, sophisticated, educational, cheeky, blunt, premium, irreverent.
What does your brand BELIEVE? *
What's your point of view about your industry — what do you say "yes" to and what do you say "no" to? If you nail this, every email writes itself.
Brands whose marketing you admire *
Email, social, ads — anywhere. And why.
Tone or messaging to AVOID at all costs *
Phrases, claims, vibes that aren't you.
Brand guidelines / style guide / brand deck
Paste links if you have them. Skip if not — we'll build one with you.
Section 4 — Promo strategy
How you sell, not just what you sell.

~3 minutes

What promotional strategies do you currently use? *
Discounts, bundles, free shipping thresholds, gifts with purchase, limited editions, etc. Include anything competitors do that you'd want to explore — or explicitly avoid.
How often do you run sales? *
Typical discount levels *
10%, 15%, 20%+, BOGO, etc.
First-purchase discount?
If yes, what's the typical offer?
Section 5 — Anything else?
One more thing.

~1 minute — last one

Anything else we should know?
Optional. Anything not covered above that would help us help you — competitive sensitivities, internal politics, upcoming events, weird quirks. Skip if there's nothing.
✓

You're all set.

Your account manager has been notified and will be in touch within 24 hours to confirm your kickoff call. The work has already started.

Book your kickoff call →
Step 02

Book your kickoff call.

30 minutes. Camera on. We walk you through the brand brief, campaign calendar and flow strategy — built fresh for you. You react, refine, approve.